BIO-ON FIRST IN THE 2014 TOP 20 LISTED COMPANIES WITH THE BEST REPUTATION ONLINE.
Chart of companies listed on AIM Italia in 2014 drawn up by Reputation Manager
Bio-on tops Reputation Manager's chart of "2014 Top 20 listed companies" with a score of 73.2 out of 100. Triboo Media in second place with 64 and Mail Up third with 62.2. "The companies listed on AIM Italia in 2014," explains Reputation Manager CEO Andrea Barchiesi, "generally have a good reputation. These are companies operating in innovative sectors such as renewable energy and digital, so they tend to benefit from the positive reputation of the sector as a whole. An excellent example that helps us understand how a brand's reputation is a complex system that influences and is itself influenced by more or less broad internal and external factors. While the reputation is positive, if we look at the actual use of digital tools we see that there is very little use of social media channels (only half of the companies have an official profile on at least one social network) and some don't even have a page on Wikipedia. So it's a question of boosting online communication and consciously managing it in order to increase "spontaneous" positive results."
DIGITAL IDENTITY AND REPUTATION
Digital identity is determined by the content that is immediately and "historically" associated with brands on search engines, which is therefore the first content that searchers come across. More generally, online reputation is influenced by comments that, aside from search engine indexing, can be found by users in a wide variety of channels (blogs, forums, news sites, newspapers, social networks, etc.).
Bio-On tops the list with 73.2 points. The manufacturer of eco-compatible products has a solid reputation: with as much as 86% positive and no damaging content it is considered an excellent example of a company that has placed sustainability and innovation at the heart of its development and business model, certifying its biodegradable plastic produced from sugar beet and extending its research into new materials (e.g. wood waste and domestic waste) through partnerships with universities and energy providers.